The year 2008 marked the inception of the Indian Premier League which completely transformed the game of cricket. Innumerable questions were raised on the predictability of the success of the T20 league back in the day. The cash-rich league has reached newer heights with IPL viewership that continues to set higher standards every year. In the last decade, the brand value of IPL teams has increased manifolds majorly due to the league's growing popularity and the stars' frenzy and following.
Over the years, the IPL has witnessed plenty of changes. Many new teams became part of the showpiece event and a few were dropped due to various reasons. But the brand value of IPL teams has seen a constant rise over the years. In 2020, IPL brand value was estimated a whopping US $6.1 billion. The fact that the two new teams added ahead of IPL 2022 was sold at Rs 7,090 crore and Rs 5,625 crore, gives a sense of IPL success in the last 14 years.
On that note, let us assess the brand value of IPL teams in a sequential manner.
IPL Teams Brand Value 2021
8. Rajasthan Royals
Under the leadership of Shane Warne, Rajasthan Royals created history by claiming the inaugural IPL edition in 2008. Although the team is yet to add another silverware to the cabinet, the team has seen the likes of Ben Stokes, Shane Watson, and Yusuf Pathan playing for the team.
The current IPL brand value for RR stands at INR 249 Cr as per Duff and Phelps IPL Brand valuation report 2021. It is but expected to rise rapidly with a majority of budding talent expected to join the team ahead of the upcoming IPL edition. Therefore, Rajasthan Royals will look to stamp their authority in the next three-year cycle.
7. Punjab Kings
Punjab Kings has failed to get their hands on the trophy as yet. The franchise did came close in IPL 2014 but were stunned by a superior KKR franchise in the IPL. However, the likes of Virender Sehwag, Yuvraj Singh, Adam Gilchrist, KL Rahul, and Chris Gayle have been part of the Punjab franchise in the last few years. Talking about the brand value of Punjab Kings, it has slumped 11% in 2020. Punjab Kings was valued at INR 358 Cr in 2019.
6. Delhi Capitals
One of the most consistent performers in the last few seasons of the IPL, the IPL trophy has eluded Delhi Capitals for the longest time. The team features the right balance of youngsters and experienced cricketers. Hence, the Delhi-based franchise is highly likely to land on the podium in the coming seasons. Speaking about the IPL brand value of Delhi Capitals, it was valued at a startling INR 374 Cr in 2019. The data has been sourced from the Duff and Phelps IPL Brand valuation report.
5. Sunrisers Hyderabad
Sunrisers Hyderabad emerged victorious in the 9th edition of the cash-rich league in 2017. The Orange army comprised of the likes of David Warner and Kane Williamson. The star-studded boasts of a significant fan base, especially due to their prime cricketers who displayed the aggressive brand of cricket. As the quality of the game improved and fans started believing in the potential of the team, the Hyderabad-based team rose to significance. Unfortunately, the orange army has registered a sharp decline in their IPL brand value which stands at INR 442 Cr in 2019. Earlier, the value was calculated to be around INR 483 cr.
4. Royal Challengers Bangalore
Virat Kohli led Royal Challengers Bangalore has been an underachiever ever since the inception of the IPL in 2008. Although the team has comprised the likes of world-class batsmen and bowlers, it lacked the quality to win crucial matches. The odds had been very strong against the red army. Interestingly, the fan base has been rising steadily across the world. Hence, RCB finds itself in the fourth position and is valued at INR 536 Cr. It is expected that the brand value will rise if they grab the trophy in the coming edition of the game.
3. Kolkata Knight Riders
The gold and purple outfit have crossed the winning mark twice in their stint in IPL till now. The team is co-owned by the most famous Bollywood actor Shah Rukh Khan. Kolkata Knight Riders enjoy a decent fan base across the country. KKR failed to win the trophy in the 14th edition of the IPL in 2021. It lost to Chennai Super Kings in the final match of the IPL. Speaking about the IPL brand of KKR, it is valued at INR 543 Cr as of 2021. As the players continue to perform well, the market value of the team is all set to grow enormously. Hence, KKR takes the third position in this list of top 8 teams in terms of IPL brand value.
2. Chennai Super Kings
Chennai Super Kings is one of the most successful teams as far as consistency and championship title are concerned. The MS Dhoni-led yellow brigade has finished in the top-4 of the points table most number of times. Hence, the yellow army has four prestigious trophies in their much-decorated cabinet. With the world's best players donning the yellow jerseys, CSK has placed itself in the hearts of every citizen of Tamil Nadu and beyond. Currently, CSK is valued at INR 611 Cr.
1. Mumbai Indians
Mumbai Indians have emerged as the indisputable leader of the Indian Premier League. The team is owned by one of the world's richest businessmen Mukesh Ambani. Since the start of the IPL, Mumbai have stamped their authority in the game. Later, Rohit Sharma took forward the reigns as the skipper of the blue outfit. Therefore, MI has won as many as five trophies in the 14 editions of the IPL. Pinning their position at the top, MI has an IPL brand value of INR 761 crores.
In a first, MI is the only team to feature at the first position as the highest valued team in Duff and Phelps IPL Brand valuation report for five consecutive years. Thus, MI will continue to rise as it inducts the right variety of young budding talent from the grassroot.