Royal Challengers Bangalore (RCB) is one of the most popular franchises in the IPL. With a huge fan base, the Bangalore-based franchise has never been short on the support received from its fans over the years in the IPL. Despite failing to get their hands on the trophy, the franchise has had loyal fans supporting them through the thick and thin in the last 13 years.
RCB has also featured some giant names in their IPL squads since the inception of the IPL in 2008. The likes of Rahul Dravid, Anil Kumble, Zaheer Khan, Kevin Pietersen, Virat Kohli, AB de Villiers, and a few others have donned the red jersey for RCB during their IPL tenure. Probably the under-achievers of the IPL, Bangalore has faltered thrice in 2009, 2011, and 2016 to cross the hurdle in the IPL final.
Who is the Owner of RCB?
United Spirits is the owner of RCB in the IPL. The Bangalore-based franchise was bought in 2008 by the then United Spirits owner Vijay Mallya for a whopping price of $111.6 million. This was the second-most expensive bid made for an IPL team after Reliance Industries bought Mumbai Indians for $111.9 million.
United Spirits is a wholly-owned subsidiary of Diageo which a British multinational beverage alcohol company based in London. In 2016, Vijay Mallya had to resign as Chairman of United Spirits and hence giving away his control over the IPL team. As a result, currently, United Spirits is the sole RCB owner.
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In October 2020, Diageo India announced Anand Kripalu, CEO and Managing Director of Diageo India, as the next RCB chairman taking over from Sanjeev Churiwala. Ever since IPL 2020, Kripalu has been actively looking after the working of the Bangalore franchise. During the 2021 IPL auction, he was even spotted on the auction table along with Mike Hesson, Director of Cricket Operations at RCB, and a few others.
Brand Value for Royal Challengers Bangalore (RCB) in IPL
As per an annual survey conducted by Duff and Phelps in 2019, RCB brand value was estimated at around ₹595 crores. In IPL 2019, RCB owner United Spirits earned a net profit of ₹313 crores which contributed to 3% of their total operating profits in that year. However, in IPL 2020, the brand value for RCB dropped by 2% with a BSI value of 66.1 out of 100.
As per the global brand valuation agency – Brand Finance, the brand value for RCB in 2020 was estimated around $49.7 million. This ranks the franchise sixth in terms of brand value among IPL teams in 2020.