Chennai Super Kings is arguably the most popular franchise in IPL history. With one of the best records for an IPL team, CSK bosts of a huge fan base. Even despite facing an IPL ban in 2015 for a period of two years, the fans’ support increased manifold upon the return of the franchise in 2018. CSK brought smiles to their fans as they yet again lifted the IPL trophy in 2018 after being champions in 2010 and 2011.
CSK franchise, over the years, has built a strong relationship with their players. It is majorly due to the CSK owners and the management group that they tend to believe in the set of players that they invest in during the IPL auction. At times, with such an emotional connection with the fans, it can become tough to maintain relationships for a long period of time. However, the CSK owners have made every possible effort to ensure CSK’s reputation remains intact even today.
In 2007, when BCCI called for bids to claim the eight franchises of the IPL, Chennai Super Kings was sold to India Cements for $91 million. N.Srinivasan, who was the vice-chairman and the MD at India Cements, was the actual CSK owner. Under Srinivasan, India Cements acquired the rights for the franchise for a period of the first ten years.
However, in 2014, the CSK ownership was transferred under the name of Chennai Super Kings Cricket Limited due to a conflict of issue interests. As a result, even in IPL 2021, CSK cricket limited is regarded as the sole CSK owner in the IPL. Srinivasan is still an active member of CSK’s management group. The working of the franchise is handled by CEO Kasi Viswanathan.
CSK Team Brand Value – Who Much Do CSK Owners Earn?
CSK has been one of the most successful IPL teams in the history of the league. This fact has also contributed to their high brand value which indeed generates high revenue for all the CSK owners. However, as per a report in Duff and Phelps, CSK saw a massive dip in their brand value by 16.5 in IPL 2020. In 2019, CSK’s brand value was estimated at around 732 crores while it fell to 611 crores in 2020. It is also to be noted that the IPL 2020 season which was played behind closed doors also influenced a decrease in brand value for most IPL teams.
It will be interesting to see if CSK can acquire more sponsorship deals in 2021 and re-claim its fort as one of the hot markets for investors in the IPL.