Chennai Super Kings is arguably the most popular franchise in IPL history. With one of the best records for an IPL team, CSK boasts of a huge fan base. Even despite facing an IPL ban in 2015 for a period of two years, the fans' support increased manifold upon the return of the franchise in 2018. CSK brought smiles to their fans as they yet again lifted the IPL trophy in 2018 after being champions in 2010 and 2011.
CSK franchise, over the years, has built a strong relationship with its players. It is majorly due to the CSK owners and the management group that they tend to believe in the set of players that they invest in during the IPL auction. At times, with such an emotional connection with the fans, it can become tough to maintain relationships for a long period of time. However, the CSK owners have made every possible effort to ensure CSK's reputation remains intact even today.
Contents
CSK Owner | Team Details
| Team Name | Chennai Super Kings |
| Current Owner | Chennai Super Kings Cricket Limited |
| CEO | Kasi Viswanathan |
| Captain | MS Dhoni |
| Coach | Stephen Fleming |
ALSO READ All IPL Team Owners
CSK Owner – Who is the Owner of CSK in IPL 2024?
In 2007, when BCCI called for bids to claim the eight franchises of the IPL, Chennai Super Kings was sold to India Cements for $91 million. N.Srinivasan, who was the vice-chairman and the MD at India Cements, was the actual CSK team owner. Under Srinivasan, India Cements acquired the rights for the franchise for a period of the first ten years.
However, in 2014, the CSK ownership was transferred under the name of Chennai Super Kings Cricket Limited due to a conflict of issue interests. As a result, even in IPL 2022, CSK cricket limited is regarded as the sole CSK team owner in the IPL. Srinivasan is still an active member of CSK's management group. He is also quite popular from his past roles as the BCCI president and ICC chairman. The working of the franchise is handled by CEO Kasi Viswanathan.
CSK cricket limited has rights to the team jersey and merchandise.
CSK Team Brand Value – How Much is CSK Worth in 2023?
CSK has been one of the most successful IPL teams in the history of the league. This fact has also contributed to their high brand value which indeed generates high revenue for all the CSK owners. However, as per a report in Duff and Phelps, CSK saw a massive dip in their brand value by 16.5 in IPL 2020.
The CSK brand value took a major hit during the 2020 IPL season when a majority of the matches were played in empty stadiums. This led to a sizeable decrease in the net worth of every IPL franchise. The net worth figures which stood at 732 crores in 2019 fell to 611 crores in 2020.
Since then, CSK has been able to get back to its former glory days. Despite not having picked up a Championship title in 2019 and 2020, CSK remained extremely valuable as a brand with a net worth of $104 million or around 735 crores in 2022.
One of the interesting factors that led to the revival in brand value would be the new sponsorship signed by the team. TVS Eurogrip tires have signed a deal worth 100 crores in 2021 and the deal will last until 2024. This happens to be the biggest sponsorship deal signed by any IPL franchise.
It will be interesting to see if CSK can acquire more sponsorship deals in 2024 and re-claim its fort as one of the hot markets for investors in the IPL.
CSK Team Brand Value – How Much Do CSK Owners Earn?
CSK has been one of the most successful IPL teams in the history of the league. This fact has also contributed to their high brand value which indeed generates high revenue for all the CSK owners. However, as per a report in Duff and Phelps, CSK saw a massive dip in their brand value by 16.5 in IPL 2020. In 2019, CSK's brand value was estimated at around 732 crores while it fell to 611 crores in 2020. It is also to be noted that the IPL 2020 season which was played behind closed doors also influenced a decrease in brand value for most IPL teams.
It will be interesting to see if CSK can acquire more sponsorship deals in 2024 and re-claim its fort as one of the hot markets for investors in the IPL.
Can Dhoni give CSK their sixth title in 2024?
It goes without saying that Chennai Super Kings have been the most successful team in the history of the IPL. Apart from failing to qualify for the playoffs only two times in 2020 and 2022, the Super Kings have posed a threat to opponents in every single season.
MS Dhoni remains as the skipper since starting his career way back in 2008. Although he is at the fag end of his career, the veteran still brings in a lot of value for his team, especially as a skipper and wicketkeeper.
Last year, the Super Kings became champions for the fifth time, equaling Mumbai Indians’ tally of five titles. They defeated 2022 champions Gujarat Titans in a thrilling final at the Narendra Modi Stadium in Ahmedabad.
The likes of Devon Conway, Ruturaj Gaikwad and Ajinkya Rahane delivered for them in the batting department. Dhoni’s tactic to use Matheesha Pathirana also worked wonders. The likes of Shivam Dube and others also chipped in with handy contributions for the Yellow Army
It remains to be seen if the Super Kings can live up to their reputation and go one step ahead to win their sixth title.
